Google Addwords is an example of a commonly misspelled search term entered in to the major search engines.
Commonly misspelled or mistyped words can drive a lot of traffic to your website and it can be a good idea to take advantage of such terms especially for highly competitive terms.
For example the term “Google AdSense” has a Global Monthly Search Volume (exact phrase) of 368,000. In contrast the term “Google Addsense” Global Monthly Search Volume (exact phrase) of 1,300. While the traffic is considerably smaller for “Google Addsense” it should be a lot easier to achieve good ranking for this term.
How to Target Misspelled Terms Like Google Addwords
- Put a list together of words you commonly mistype / misspell.
- Use the Google Adwords Keyword Tool to gauge the likely traffic from the misspelled term.
- Create a webpage specifically targeting the traffic for the misspelled term.
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The Google AdSense Preview Tool is a free tool from Google that enables webmasters preview what ads may appear on their website.
The preview tool is useful for previewing ads in different geographical locations and ads clicked are in a test state so there is no problems with accidentally clicking on an ad and potentially follows foul of google usage conditions.
The Google AdSense Preview Tool is available @ https://adwords.google.com/select/AdTargetingPreviewTool
Once the webpage has loaded you must enter the keyword your webpage will target and then select a google domain, language and preview location. The tool will generate a preview of a likely ad that will be generated for the criteria submitted.
The preview tool is a valuable tool for advertisers and should always be used to check ad positioning for keywords you are bidding on.
High quality inbound links are the key to achieving higher search engine rankings and attracting targeted visitors. To ensure you get the most from your inbound links you should ensure that inbound links follow certain criteria and are of the highest quality possible.
So what make a high quality inbound link?
- Link From a Reputable Website – ensure all websites linking to your website are reputable. The easiest method of ensure a website is reputable is to check the google page rank of the website and ensure it does not appear in a http://www.spamgoogle.com/ check.
- Link Must Not Contain a “No Follow” Attribute – if set to yes, the nofollow attribute tells search engines not to follow a link to its destination. As the link is not being followed by the search engines it is of little use. No Follow Link Example: <a href=”http://www.myadsenseguide.com” rel=”nofollow”>Guide to Adsense</a> Follow Link Example: <a href=”http://www.myadsenseguide.com”>Guideto Adsense</a>
- The Link Should Use the Keyword in the Anchor Text – if you are chasing a high ranking for the term “computer repair services” then is it vital that inbound links reference this exact term and not the name of your website. The anchor text is vital for influencing which keywords rank well for your website.
- Link From Relevant Sites – links from relevant websites offer greater credibility to your website. A relevant website is one that is connected to the subject of your own website. For example if you run a computer repair website a link from a computer forum would be looked upon favourably. While non relevant links from trusted sources do not harm your ranking, links from relevant sites are looked upon more favourably by search engines.
- Internal Page Links – when building links for your website do not focus on links pointing to your homepage only. Build links for important internal pages also to ensure these pages rank well within the search engines and are competing for their own traffic.
By following these guidelines you will build high quality links to your website and in turn start to achieve higher gradings in search engine results pages.
Every writer writes with the specific intention of having their work published and read by as many people as possible. Sounds obvious right! Well why else would they bother writing if not to have it read and appreciated?
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From experience I have found the following websites to be the best sources of free syndicated articles:
- http://www.ezinearticles.com – over 100,000 articles covering a huge range of topics.
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- http://www.articlesbase.com – free online articles and newsletters.
- http://www.articlecity.com – your one-stop source for free articles to add to your web site
Ensure you read and follow the terms and conditions applicable before using the content.
Publin Domain works are books, articles, journals, pictures etc where copyright has expired and they have entered the public domain. These works can be published without having to pay a commission to the writer. A great source of public domain ebooks is GutenBerg:
- www.gutenberg.org – Project Gutenberg provide over 30,000 free ebooks of work previously published on paper and now digitized by Gutenberg with the help of thousands of volunteers. No fee or registration is required by Gutenberg. A great site for finding legitimate and expert content for your site or blog.
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