My AdSense Guide

Black Hat SEO is the practise of trying to trick the major search engines including Google into believing your site offers a more valuable service to users than it actually does.

1. Duplicate Content – as Google defines it, duplicate content is having the exact same text on different web pages with in the same web site.
2. Content Spamming – involves tricking a search engine into thinking a web site has relevant keyword-rich content when it really doesn’t. An example would be to have lots of content that is unreadable to a user.
3. Image Keyword Stuffing – Google reads the alt attribute associated with all images to understand the purpose of the image. Image keyword stuffing is the practise of stuffing the alt attribute of an image with keywords unrelated to the actual image.
4. Invisible Keyword Stuffing – including lists of keywords and key phrases that are invisible to a reader but visible to search engine bots.
5. Doorway Pages – small web pages that contain no value content but link to a legitimate web page. Like many black hat seo techniques doorway pages used to be a valid SEO technique but is now blacklisted owing to exploitation.
6. Scrapper Sites – sites that are made specifically for generating revenue through ads and are created from article generators. Article generators crawl the Internet taking content from different well ranked sources and merging it all into one source.
7. Link Farming – link farms are sites that exist solely to link to other web sites. Link farms are a blatant attempt to inflate your link popularity, and search engines take a dim view of them. Do not include your website in a suspected link farm.
8. Automated Submissions to Google – using software packages such as Web Position Gold to automatically submit your website Many website owners and SEO companies use software packages such as Web Position Gold to automatically submit their websites to multiple search engines. Again, this breaks Google’s terms of service and could led to you being removed.
9. Violating AdSense – clicking on your own AdSense ads to generate revenue for your own AdSense Account. You will never receive the money and your website will be blacklisted.
10. Email Spamming – spamming email accounts with regular junk emails.

I would strongly urge you to avoid the temptation to involve your website in any of the above practises. While you may get away with some techniques for period of time Google and all the major search engines will figure out what exactly you are doing and your website will be penalised accordingly.  If you are unsure as to what is allowed or what is not acceptable to Google check out

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If you are serious about selling online then you should strive to know the environment you are operating in. This means you need to address the growing demands of experienced online shoppers who are becoming increasingly demanding when shopping online:

1. Cheap – everybody expects online goods to be cheaper than traditional stores.
2. Customised – hard-to-find goods, personalised and unique items sell particularly well online.
3. Convenient - shoppers search online for goods that can be rare or limited. For example a rare book can be found online in minutes on Amazon but could take several hours to find a traditional bookstore that sells the book.
4. Compelling - consumers go online to browse exciting, eye catching and unique products. Market your goods with an exciting video on YouTube or a snazzy Facebook page that will compel consumers to part with their money and also publicise your goods to their friends.

Always take a look to find out what products are already out there and then develop ways to make your business stand out from the crowd. Direct your energies towards making your sire a vibrant, energetic and reliable sire that consumers will want to return to.

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Pay-Per-Click Advertising is an agreement where an advertiser pays a website owner a sum for every time an advertisement is “clicked” by a visitor to the website.  The top  10 Benefits of Pay Per Click Advertising are as follows:

1. PPC Advertising is instantaneous and easy to implement.
2. PPC Advertising are clearly measurable.
3. PPC Advertising is cost effective in comparison to traditional advertising and is not limited to large organisations.
4. PPC Advertising gives you full and complete control of your budget.
5. PPC Advertising delivers a higher click-through rate than banner advertising.
6. PPC Advertising are placed favourably within search engine result pages.
7. PPC Advertising is delivered only to potential customers who are actively searching for keywords contained in your advertisment.
8. PPC Advertising allows you to design your own ads and place them in promoinent website locations.
9. PPC Advertising is ideal for market research on new products or services.
10. PPC Advertising campaigns can be easily changed for improved results and performance.

Google AdSense if the most commonly used and best known pay per click advertising program available.