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Archive for the 'Adwords' Category

Google Adwords - Pay Per Action Beta Test

Posted by Sammy on March 21st, 2007

Google announced their Pay per action model today and is offering people in the US a chance to beta test. Although I’m not eligible to participate (I’m from the UK), I can already see some great ways that advertisers could use this new model.
John Reel shares his views and talks more in depth about the […]

Who Are You Competing Against?

Posted by Sammy on December 8th, 2006

Competitors are great. And learning from competitors is even better. But what about the competitors you can’t see?
If you are advertising on Adwords in more than one country, then it may be beneficial for you to view who your competitors are in those countries so you know exactly what you are dealing with.
For example, If […]

Are You Affected By The Google Slap?

Posted by Sammy on November 17th, 2006

Google released another landing page update earlier this month which seems to be hitting Arbitragers (Adsense sites, affiliate landing pages, etc) the hardest. If you’re sending adwords traffic to landing pages with a “low quality score” then it is very likely that you’ll be affected by the recent update.
What happens when you’ve been Google slapped?
Most, […]

Google Adwords Guide

Posted by Sammy on September 29th, 2006

I can’t remember how I came across this guide, but I just read it and it’s pretty good. It’s an adwords guide by Google about making the most out of your adwords account. It’s very well written and presentation is excellent - something to model ebooks on:
View the Guide

How To Learn From Competitors

Posted by Sammy on September 6th, 2006

My Time With Adwords

Posted by Sammy on August 17th, 2006

Find out the simple steps I use to create an effective Adwords campaign.

Free Adwords Keyword Organizer Tool

Posted by Sammy on August 1st, 2006

When I’m adding keywords into my Adwords campaigns I use exact match, broad match and phrase matches to increase the amount of people who will see my ad. If you do not know what these types of matches are, here is some more information:
“Broad Match - The broad match type is the default option, and […]

What Is Google Arbitrage?

Posted by Sammy on July 26th, 2006

Google Arbitrage is when you build a website integrated with Adsense and then drive traffic to it using Adwords.
The concept is pretty simple and anyone can get a site up and running fairly quickly. The plan is to pay a low amount for advertising (i.e. $0.10 per click) for a larger adsense click (i.e. $1).
If […]

Google Adwords Experiment: Another Sale.

Posted by Sammy on July 23rd, 2006

I logged on to my Clickbank today and noticed that I had made a nice $50 in sales from my sites yesterday. One of the sales I made was from my Google Adwords Experiment so I was pleasantly surprised.
I’m hoping to increase sales by improving CTRs and tweaking my ads. I’ve made 2 sales so […]

Google Adwords Experiment - My First Sale!

Posted by Sammy on July 20th, 2006

Yesterday I made my first sale from the Google Adwords Experiment I have been conducting. It was a great feeling logging on to my Clickbank account and seeing a nice green dollar amount on my screen.
Over the past few days I’ve just been testing different ad variations on Adwords to get higher CTR and more […]