Google Addwords is an example of a commonly misspelled search term entered in to the major search engines.
Commonly misspelled or mistyped words can drive a lot of traffic to your website and it can be a good idea to take advantage of such terms especially for highly competitive terms.
For example the term “Google AdSense” has a Global Monthly Search Volume (exact phrase) of 368,000. In contrast the term “Google Addsense” Global Monthly Search Volume (exact phrase) of 1,300. While the traffic is considerably smaller for “Google Addsense” it should be a lot easier to achieve good ranking for this term.
How to Target Misspelled Terms Like Google Addwords
- Put a list together of words you commonly mistype / misspell.
- Use the Google Adwords Keyword Tool to gauge the likely traffic from the misspelled term.
- Create a webpage specifically targeting the traffic for the misspelled term.
