High quality inbound links are the key to achieving higher search engine rankings and attracting targeted visitors. To ensure you get the most from your inbound links you should ensure that inbound links follow certain criteria and are of the highest quality possible.

So what make a high quality inbound link?

  1. Link From a Reputable Website – ensure all websites linking to your website are reputable. The easiest method of ensure a website is reputable is to check the google page rank of the website and ensure it does not appear in a http://www.spamgoogle.com/ check.
  2. Link Must Not Contain a “No Follow” Attribute – if set to yes, the nofollow attribute tells search engines not to follow a link to its destination. As the link is not being followed by the search engines it is of little use.  No Follow Link Example: <a href=”http://www.myadsenseguide.com” rel=”nofollow”>Guide to Adsense</a>       Follow Link Example: <a href=”http://www.myadsenseguide.com”>Guideto Adsense</a>
  3. The Link Should Use the Keyword in the Anchor Text – if you are chasing a high ranking for the term “computer repair services” then is it vital that inbound links reference this exact term and not the name of your website. The anchor text is vital for influencing which keywords rank well for your website.
  4. Link From Relevant Sites – links from relevant websites offer greater credibility to your website. A relevant website is one that is connected to the subject of your own website. For example if you run a computer repair website a link from a computer forum would be looked upon favourably. While non relevant links from trusted sources do not harm your ranking, links from relevant sites are looked upon more favourably by search engines.
  5. Internal Page Links – when building links for your website do not focus on links pointing to your homepage only. Build links for important internal pages also to ensure these pages rank well within the search engines and are competing for their own traffic.

By following these guidelines you will build high quality links to your website and in turn start to achieve higher gradings in search engine results pages.