Pay-Per-Click Advertising is an agreement where an advertiser pays a website owner a sum for every time an advertisement is “clicked” by a visitor to the website.  The top  10 Benefits of Pay Per Click Advertising are as follows:

  1. PPC Advertising is instantaneous and easy to implement.
  2. PPC Advertising are clearly measurable.
  3. PPC Advertising is cost effective in comparison to traditional advertising and is not limited to large organisations.
  4. PPC Advertising gives you full and complete control of your budget.
  5. PPC Advertising delivers a higher click-through rate than banner advertising.
  6. PPC Advertising are placed favourably within search engine result pages.
  7. PPC Advertising is delivered only to potential customers who are actively searching for keywords contained in your advertisment.
  8. PPC Advertising allows you to design your own ads and place them in promoinent website locations.
  9. PPC Advertising is ideal for market research on new products or services.
  10. PPC Advertising campaigns can be easily changed for improved results and performance.

Google AdSense if the most commonly used and best known pay per click advertising program available.